New draught version of Holsten Pils

Leisure Management - Carlsberg UK Limited: New draught version of Holsten Pils

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04 May 2006

New draught version of Holsten Pils

Supplier: Carlsberg UK Limited
More Carlsberg UK Limited details

Carlsberg UK is extending its Holsten Pils portfolio with the launch of a draught version.

The new arrival is available now in 30ltr kegs.

Darran Britton, Marketing Director for Carlsberg UK, said: “We conducted extensive research amongst consumers into the Holsten Pils brand after we acquired it.

"We found that many consumers believed that Holsten Pils was available in a draught version but just not stocked at their local pub. The reality was that Holsten UK did not have the capability in-house to produce a draught product.

"Carlsberg UK can plug that gap and meet the demand by launching one.”

Holsten Pils was acquired by Carlsberg UK in 2004. It has recently been supported in outdoor and press campaigns featuring the yellow and green packaging livery and reviving the line ‘more of the sugar turns to alcohol’ made famous through TV advertising in the 1980s.

Supplier: Carlsberg UK Limited
Northampton Northamptonshire UK
Carlsberg UK Limited was formed in 1993 as a joint venture between Allied Lyons and Carlsberg A/S. In 1997 Carlsberg A/S took complete control of Carlsberg-Tetley. In March 2004 Carlsberg-Tetley changed its name to Carlsberg UK, to reflect its closer alignment with its parent company Carlsberg Breweries A/S. Carlsberg Breweries is now the fifth largest brewing group in the world.

Web: www.carlsberg.co.uk
More Carlsberg UK Limited details

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