NEWS
Fiit and Hussle join forces
POSTED 27 Nov 2019 . BY Tom Walker
Fiit offers on-demand classes across three disciplines
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.
RELATED STORIES
  Premier Inn partners with Hussle – rolls out gym access across its 800 hotels


Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
  Independent report on fitness aggregation to be launched in February


A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Leisure Management - Fiit and Hussle join forces...
11 May 2024 Leisure Management: daily news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Nov 2019

Fiit and Hussle join forces
BY Tom Walker

Fiit offers on-demand classes across three disciplines

Fiit offers on-demand classes across three disciplines

On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.



Connect with
Leisure Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential dumps Geisler as company faces investigation by US Attorney’s Office   11 May 2024

Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a .... more>>
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa   10 May 2024

The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated .... more>>
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany   09 May 2024

Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & Fitness, giving the company master franchisee rights .... more>>
Xplor Capital launches in the US to help small businesses access funding
Xplor Capital launches in the US to help small businesses access funding   08 May 2024

Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the traditional lending process and help business .... more>>
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
Saga Holographic hits Kickstarter target to roll out holographic indoor bike   08 May 2024

HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear. A .... more>>
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu
Exclusive: Yuki Kiyono goes behind the scenes of Aman’s social wellness brand Janu   08 May 2024

Luxury hotel brand Aman, widely known for its strong spa focus, has just launched its much-talked-about sister brand Janu in Tokyo – complete with a .... more>>
Company profile


Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

View full profile>>

Catalogue gallery


Featured Supplier

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution

Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



Latest jobs

Jobs Search



Exercise Referral Co-ordinator
Salary: £Excellent salary + benefits
Location: Horfield, Bristol, UK
Company: Everyone Active
Assistant Regional Director
Salary: £60,000pa +10% bonus + company car + benefits
Location: London, UK
Company: Parkwood Leisure
Sport Centre Team Leader
Salary: £29,500pa + pension + benefits
Location: Harrow, UK
Company: Harrow School
Diary dates
Powered by leisurediary.com

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd